On September 28, 2022, TRÜKE, a brand of Shenzhen Zeta Communication Technology Co., Ltd. (hereinafter referred to as Zeta), held a grand brand new strategy conference with the theme of "Strive Forward, Ecological Win-Win" at the beautiful Hyatt Hotels Dongguan Songshan Lake. To celebrate the National Day and in the cool and refreshing autumn weather, leaders of Huawei Digital Energy, Haier Brothers Cultural Industry and representatives of TRÜKE's outstanding agents across the country gathered together to discuss the future and make great plans.

Strive Forward, Ecological Win-Win

Sun Chao, Chairman of Shenzhen Zeta Group and founder of TRÜKE brand, delivered a keynote speech entitled "Strive Forward, Ecological Win-Win" at the conference.

The five-year growth of the TRÜKE brand is inseparable from the collective efforts of every TRÜKE people: From the debate among heroes to unlimited links, from the three major drivers to today's ecological win-win, every stage of the brand's five-year development has contained infinite upward power. TRÜKE has always been adhering to the corporate mission of "creating high-quality products and services to make physical stores do better business". The domestic market has now developed more than 500 offline agents, more than 1,200 TRÜKE mobile phone repair chain stores and nearly 100,000 mobile phone accessories authorized stores, steadily becoming the first camp of offline digital accessories!

With its differentiated positioning of "full color range and high brightness", the LCD assembly has also been highly recognized by the market and entered the first echelon of the industry. TRÜKE's own brand ranks among the top 5 in the Indian online TWS market, and its future is promising.

Mr. Sun said that in the post-epidemic era, facing new opportunities and challenges, TRÜKE has always adhered to quality and innovation, always insisted on deepening channels, and worked with excellent companies to create a win-win ecology, practicing the mission of "making physical store business better", and creating a better digital life experience for users!