Founded in 2017, Zeta Communication focuses on creating high-quality products and improving people's digital life experience. Its annual turnover has maintained rapid growth since its establishment. More than 80,000 physical authorized stores have been established in 31 provinces, autonomous regions and municipalities in China. Its TRUKE brand digital accessories rank among the top in the domestic offline channel market.
Zeta Communication began to entering international market in 2019. TRUKE brand true wireless headphones (TWS ) ranked among the top on the two major Indian platforms Amazon and Flipkart, and the market share of headphones in India ranked among the top five.
As the exclusive co-creation partner of Haier Brothers 3C digital accessories, manufacturing base in Shenzhen, the group is deeply engaged in digital accessories while focusing on building the "mobile digital, maintenance ecology, and smart Internet of Things" three carriages. Strategic subsidiaries Shenzhen Truke Technology Co., Ltd.,
Shenzhen Win-Win Eco-Logical Co., Ltd, Shenzhen LanYi Technology Co., Ltd, Shenzhen TSNE Technology Co., Ltd, focus on 3C digital and accessories, maintenance ecology, LCD assembly, semiconductors, and new energy research and development.
Developed an omni-channel sales strategy, relied on offline physical stores, integrated upstream and downstream resources, created a win-win ecosystem, worked together to create brilliance.
Together develop the 3C digital market and implement a dual-brand channel strategy; also signed an original super-fast charging agreement with Huawei and start cooperation.
Guided by the "new form, new starting point and new journey", we have determined the three-pronged brand strategy of "mobile digital, maintenance ecology and smart Internet of Things".
Insist on quality first and set a quality benchmark in the industry.
Core agents exceeded 300; in the same year, TRÜKE entered the overseas market and launched the Indian TWS headset project. Today, TRÜKE TWS headsets rank among the top five in the Indian market.
Focus on product value, be user-demand-oriented, and establish a development strategy that focuses on offline channels.
Developed products with Haier Communications and established an international standard product development and quality management system together.
Channel industry layout assists the group's brand TRÜKE's product sales, develops the market and diversified sales channels.
Created the repair ecosystem "TRÜKE Mobile Phone Quick Repair Chain" brand and TRÜKE Cloud platform, integrated resources, developed our own TRÜKE Cloud information service system, served the Internetization of the service industry, adopted a national chain franchise business model, helped physical stores achieve branding, specialization, and digital management, and put our mission of making physical stores better business into practice.
Focus on mobile phone repair screen assembly, R&D, production and sales of repair consumables.
Mainly engaged in Flipkart and Amazon e-commerce in India, monthly sales volume of TWS headphones reaches 200,000 units, ranking among the top in sales of online categories in India.
Focuses on the R&D of semiconductor IC and new energy technologies, as "TRÜKE Research Institute", conducts advanced technology pre-research.
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