Audio brand TRÜKE  has roped in actress Mrunal Thakur as its official brand ambassador to feature on all its TWS products. Through this partnership, TRÜKE aims to tap into Thakur's growing fans following to reach a wider audience.

Talking about the association, Thakur said, “Music is very close to my heart. It is like a meditation for my ears and soul and keeps me energized and passionate. I am delighted to be associated with a brand like TRÜKE, which, like me, has been working hard to establish itself in a competitive market, solely based on its performance and quality. I look forward to introducing TRÜKE to my fans and helping them discover a brand that is committed to excellence and customer satisfaction.”

Pankaj Upadhyay, CEO of TRÜKE India said, “Since our inception, we have achieved tremendous success by becoming one of the most preferred and fastest growing audio brands in our category. To reach a wider audience and add a fresh face to our brand, we made a conscious decision to bring on Mrunal as our brand ambassador.

“Honestly, we couldn’t think of a better celebrity, who has been on a similar journey to us, has a huge following among the younger generation and fits perfectly with the ethos of our brand. Her journey from television to Bollywood while being fearless in her performances and honesty in her views has inspired many. We are equally confident, ecstatic about this association and look forward to a successful partnership,” he added.